Content Development and IA (The Patient Experience)

The Patient Experience

The Patient Experience

The new Patient Experience microsite which I developed re-imagined the key elements of the needs of patients and family members.

It offers an easy-to-navigate set of elements which I developed employing a “foyer” model, with clearly accessible “doors” to each interior page.

The portal includes pre-appointment checklists and FAQs, integrative therapy services, other support like financial counseling, and patient education resources.

It’s also headed with a welcome video, which includes a tour of the cancer center’s layout, so it would be less intimidating for first time visitors.