Despite the constraints of the CMS the center operates within, I was able to establish multiple new features which could be developed and implemented in a rolling set of sprints, to greatly reduce the problems with the Treatment Programs as they stood.

An Overhauled Meet the Team Section

These upgrades included features like engaging medical writers to develop custom patient education materials, thus improving our Google quality score and providing an alternative to previously bought-in (and outdated) content. Greater promotion of team members’ bios, headshots and profile information also improved scoring and presented the teams as more approachable to patients.

To ensure I had support from both leadership and clinical teams around the center, I created an outline of the proposal, which I presented to each of the 26 teams, and also to senior leadership. This established widespread buy-in and sponsorship for the project from the outset.