Envisioning the Project Scope (Treatment Program Overhaul)

The scope of this project was established by a multi-track audit of the treatment program sites, using three different approaches. Firstly, we surveyed and consulted with various clinical teams about their problems with the current templates. We then conducted a review of all the other top ten cancer centers’ sites, reviewing their feature-sets, information architecture and overall user experience. Lastly, we tested and explored possible improvements internally.

Competitor Analysis

Competitor Analysis

This audit revealed several key pain points for our clients, the clinical teams, and our principal users – patients and their family members.

I developed a charter of work to resolve these issue and offer new functionality. The charter included budget assignment, a staffing resource of 5 team members, and a framework of the project goals. The project’s overall aims were three-fold:

  1. to create a newly tailored, disease-specific user experience for site visitors to each microsite,
  2. to promote the pages with greatly improved optimized content, and
  3. to unify previously disparate information, like clinical trials listings and education materials, within these upgraded sites.
SEO research

SEO research

Finally, I created a timeline to allow the roll out of individual features and content improvements in stages.

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