This microsite was created to streamline the initial information given to new patients at the Mass General Hospital Cancer Center.
The previous version of the site had minimal information, and was positioned largely as a promotional tool for the Cancer Center. The older version was also flash based, so not mobile ready or well scored in SEO terms.
My development plan therefore called for a solution which could act as an elegant and simple working tool so that new and prospective patients could find practically useful information.
It was also important to recognize that visitors to this area of the site might be in a particularly stressed or anxious state, given a recent diagnosis. The more clarity I could add to their experience of this microsite the better, as it might help to alleviate some degree of their stress as they contemplate their first visit.