An award-winning digital project manager, online strategist, and social media manager with a focus on tailoring content to an enterprise’s specific needs. Key achievements in creating online communications solutions that incorporate branding, marketing, effective UX, and architectures.


Digital Marketing Officer
University of Manchester (2015 — Present)
Digital Strategy

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    Planning and managing the execution of six research centres’ digital development plans

  • Liaising between designers, developers, and colleagues covering other divisions to establish processes for development

Content Development

  • Conceiving of content ideas to support business development of all clients
  • Writing content, video production, and photography of events, and supporting this with multi-channel social media promotion
  • Creation of profiles, interviews and informal Q&As with faculty members, industry professionals, and students at all levels
  • Building and publishing content on numerous channels, including websites, blogs, tumblrs, and internal comm’s newsletters


  • Monthly reporting to all clients on metrics for progress of development strategy
  • Ongoing monitoring of all clients’ analytics accounts
  • Implementation of funneling and conversion triggers to track determined conversion goals

Manager, Web Content / Digital Project Manager 
Massachusetts General Hospital Cancer Centre, Boston, MA, USA (2012 — 2015)

Partners in Excellence Teamwork Award Winner (2014)

Project and content management

  • Developing, writing, editing, and maintaining an over 1000 page website, for 
20+ treatment teams, 400+ physicians, and multiple departments around the 
cancer centre
  • Managing junior content editor, freelance developers, medical writers, and vendors
  • Supervising budget spend for campaigns and web development up to £60k. Ensure these campaigns were delivered on time and within these budget constraints
  • Over 70 major projects completed in the post, including numerous projects using Agile processes

SEO and IA development

  • Commissioning SEO studies to review core content quality and effectiveness
  • Constructed plan for major website structural overhaul to increase SEO quality score and accessibility features for internal and external users
  • Presenting IA and online behavior research to senior leadership, in order to establish support for project launch

User experience initiatives

  • Devised, an all-inclusive online space, where both internal and external members of the centre’s community can exchange ideas and perspectives on key concepts around cancer care
  • Successfully addressed limitations in user deep engagement across our online channels, (e.g. over 60000 unique visitors in first year following launch as
  • Directing analytics projects for multiple center SEM campaigns
  • Creation and tracking of Adwords conversion goals and targets
  • Ongoing supervision of analytics vendor in campaign maintenance

Web development

  • Employed custom HTML to construct new microsites for high priority business areas, including professional education and patient experience
  • Managing multiple freelance and part-time web developers
  • Daily use of various content management systems
  • Project managing the development of custom web tools, liaising between clients and interactive teams

Integrated elements of “Everyday Amazing” marketing campaign

  • Launched and developed content for center’s Twitter and YouTube channels,
  • Expanded centre’s Facebook page, quadrupling page likes to over 5000, by employing both promoted and content rich postings
  • Development of the community blog site was a central deliverable in centre’s national marketing campaign

Assistant Editor, (Feb 2007 — 2012)

Boston Music Award Winner, Best Blog, 2010. The site had over 1.6m unique pageviews in 2012

  • Project managed strategy and marketing with other senior staff to further the growth and visibility of the site
  • Innovated ideas for must-read music stories that would generate deeper user engagement
  • Wrote in-depth weekly music reviews, interviews, and commentary on new music
  • Built posts using Blogger, WordPress and HTML
  • Organized and distributed content from music publishers, labels and bands
  • Worked collaboratively with a team of seven writers and photographers
  • Edited contributors’ submissions for clarity and consistency

Regular Contributor, (2011)

  • Wrote tight deadline-orientated news and reviews on music and technology for a website syndicated to Wired, Gizmodo, Huffington Post, Business Insider etc.
  • Identified and researched innovative story ideas, and pitched to the editor
  • Several of my articles re-published on Business Insider and Wired

Lecturer in Business Writing and Literature, Babson College, Wellesley, MA 
(2006 — 2012)
Adjunct Professor of Writing, Salem State College, Salem, MA (2010)
Adjunct Professor of English, UMass Lowell, Lowell, MA (2009)

  • Employed Web 2.0 resources including Wikis and multi–media websites to aid student development
  • Led group discussion, fostered debate, open communication and motivation in classes
  • Trained business students to present their ideas and lead short discussions
  • Designed all syllabi, readings and course materials
  • Advised students in regular one-on-one conferences and workshops to help ensure their success
  • Collaborated with other faculty to generate solutions to student and teaching issues
    Mentor, Project Launch!, RAW Arts Lynn, MA [] (2009-2013)
  • Supported student development by advising high-school seniors as they entered the college application and admission system
  • Aided students by shortlisting colleges preferences, taking campus tours, drafting and revising resumes and college essays, FAFSA preparation, and final applications
  • Liaised with parents, teachers and other mentors to ensure effective management and encouragement of students throughout the application process

Software Skills

  • Content Management Systems: WordPress, Interwoven Teamsite, Kentico, T4, Sharepoint
  • Google Analytics (completed Lunametric Analytics 101 and 102 courses)
  • HTML/CSS (completed AGI Training HTML course), including Dreamweaver
  • Photoshop (completed AGI Training Introduction to Photoshop course)
  • Word, Excel, Outlook, Powerpoint
  • Hootsuite, Tweetdeck, Twitter, Facebook, Tumblr, Instagram, LinkedIn


  • PhD and MA in English. Boston College (USA) (May 2009). 
[Presidential Fellowship from 2003-2007, the college’s highest scholarship award.]
  • MA in English. University of Leeds (UK) (May 1999)
  • BA(Hons) in Literature. Liverpool John Moores University (UK) (May 1997)